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Marketing

6
Sep

Psychology of design – Converting users into buyers

Your buyers are human beings with emotions, experience, and reactions. While designing your store, there are few things to keep in mind. The first thing that matters the most is thinking from the buyer’s perspective. If you want to understand how a buyer will react to your store or product, first step into the shoes of your buyers. What will

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5
Sep

Fonts and color schemes matter for better shopping experience

Did you never notice why Amazon, the largest online store has its logo and site’s primary color as bright yellow? Not only it looks bright and catchy but has a psychological impact on the mind of shoppers too. Bright yellow is known to grab attention and Amazon surely grabs a lot of attention from potential shoppers around the world. This

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9
Dec

Key Social Media Strategies to Expand Your Audience

Although the trend of technology is expanding rapidly, many businesses are still lacking the intuits to keep up with the trend. You would not believe how many people know what the technology is and still wouldn’t know how to use the technology for the beneficial of their business. Let’s take a step back and think about why your competition is

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24
Oct

Improving your online marketing strategy

Online marketing has come a long way since the early 90s when money spent on advertising began to increase. Business should already know or already have in place a strategic plan to market online, not understanding the best way to drive your business forward can really hurt your chances of achievement. These few steps will guide you through the process

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